Fake It Til You Make It

February 2, 2015

The Story

Episode 13 addresses a question that has been dogging us since the company’s beginnings: Are we a technology company or a content company?

This question led to months of debate. Many voices weighed in on either side, including Marco Arment, the lead developer of Tumblr and creator of Instapaper, who came in surprisingly anti-tech.

A few weeks back, we had a breakthrough when one of the most successful tech companies in the world paid a visit to the Gimlet Media headquarters.


Here is a video demo of the app prototype we built with Google Ventures on this week’s episode of StartUp. We should caveat that this is not a real app, it’s just a prototype- a series of images stitched together to give the appearance of an app. You can’t download it in the App store, or anywhere else.

After you watch the video, we’d love your feedback. Fill out our survey about the prototype here.

For more about design sprints, how they work, and how you can do one yourself check out this tutorial from the Google Ventures team.

The Facts

Our theme song was written and performed by Mark Phillips.

The special ad music, Microliters, was written and performed by Build Buildings.

Other music in this episode:

1. Magnus Ringblom – Sneaky Snapper 3

Our Sponsors

Harry’s– Exceptional shave products sold online at a fair price. StartUp listeners will receive $5 off their first order with. Go to Harry’s and use the offer code “StartUp”

99Designs– The world’s largest online marketplace for graphic design. To get your logo, business card, website or more, visit 99designs.com/startup, where StartUp listeners will receive a free $99 Power Pack Upgrade.


Subscribe to the show feed here

You can also subscribe to the show newsletter

NEW PODCAST! Great discussion with @EricMennel about producing the five-part @TheStartupBus series for @podcaststartup on @Gimletmedia. Hope you enjoy it as much as I did! https://t.co/g9iIHa4bbM