Gimlet is starting a new line of business, and it’s a complicated one: Branded content. Branded content is a piece of media (a video, a story, a podcast, etc.) paid for by a company that then has editorial control over the product. Lots of companies have been asking Gimlet to make podcasts for them. But, as we see in this episode, there are some very real anxieties about how to do this right. 

The Facts

Our theme song was written and performed by Mark Phillips.

John Kimbrough composed music for this episode.

More music written and performed by John Delore along with his band mates, Jordan ScanellaSam Merrickand Isamu McGregor.

Our Sponsors

Ministry Of Supply: Menswear made smarter.

PC Does What?!: This week, we feature PC user (and podcasterMatt Freedman.


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StartupBus starts tomorrow morning! We’re bringing you one episode each day this week. Buckle up. #startupbus