Flipping the Game

The story of the shoe that got women into the sneaker game... and kickstarted a revolution. Hosted by Scottie Beam. Presented by Reebok Classic and Gimlet Creative.

This is the Reebok Freestyle “origin story.” How the first athletic shoe made specifically for women was created in 1982. The sneaker was born out of aerobics, and taken from the gy...

Women have embraced sneaker culture, but it’s still largely a man’s world. Since the Freestyle’s release in 1982, sneaker offerings for female sneakerheads have been thin. Women are...

What will it take to make sure women are heard at every level of the sneaker industry? We meet three women changing the streetwear industry from the inside out: Jazerai Allen-Lord, ...