Gimlet Media, the Brooklyn-based podcast network behind hit shows like Reply All, Homecoming, The Nod and StartUp, today announced it has named Jenny Wall as the company’s first Chief Marketing Officer. In this newly created role, Wall will oversee all marketing and audience growth efforts at the company. Prior to joining Gimlet, Wall was SVP, Head of Marketing at Hulu where she oversaw all marketing, promotion and creative for the company during a pivotal growth period. Wall will be based at Gimlet’s Brooklyn headquarters.
“Jenny brings over two decades of entertainment marketing experience, with a proven track record for sparking cultural moments through stories that matter, from House of Cards to The Handmaid’s Tale,” said Matt Lieber, Co-founder and President, Gimlet. “She has worked to elevate the most significant new platforms in entertainment — HBO, Netflix, Hulu — and I can’t wait to see how her innovative, risk-taking approach will advance our growth in this new world of audio. I couldn’t be more thrilled to have Jenny onboard as Gimlet enters a pivotal, exciting phase for the company and audio industry at large.”
During her tenure at Hulu, Wall oversaw the launches of the company’s most high-profile Original Programming to date: The Mindy Project, Difficult People, the Golden Globe-nominated Casual, and the Emmy Award and Golden Globe Award-winning series, The Handmaid’s Tale. Wall also launched Hulu’s commercial-free offering and the Hulu with Live TV bundle.. Additionally, Wall dramatically increased Hulu’s brand awareness overseeing a successful brand and acquisition marketing campaigns, driving subscriber growth.
“I’ve been fortunate to work at some of the biggest innovators in entertainment and media, which is a big reason why I was so drawn to Gimlet — the company that is redefining what the future of audio can be,” said Wall. “I am passionate about entertainment and storytelling, and Gimlet is creating a new kind of media company, at the forefront of where this industry is going. We are creating shows that enrich people’s lives, and I’m excited to bring that experience to many more people.”
Before her tenure at Hulu, Wall spent a year and a half at Netflix as VP Marketing. At Netflix, Wall spearheaded new brand and launch campaigns for the company’s now iconic early Original programming: House of Cards, Orange is the New Black, and Arrested Development. Prior to Netflix, Jenny spent three years as CMO of entertainment agency BLT Communications, creating marketing campaigns for television, films and brands.
Wall’s career in entertainment, however, began at HBO in 1995 in New York where she was part of the team that created the landmark “It’s not TV. It’s HBO.” campaign. Jenny is an active member of the marketing community and serves on the Board of Directors for PromaxBDA. Wall holds a degree in advertising from Southern Methodist University.