![Background show artwork for Every Little Thing](https://gimlet.spotifycdn.com/hero/0fb21d37-9c74-4797-bd7a-d5e36ca6817a/fallback.jpg)
Caller Jessica lives on a street with an unwieldy name, and she wants to know: Who gets to name the streets? Deirdre Mask, author of “The Address Book: What Street Addresses Reveal About Identity, Race, Wealth, and Power,” tells us about a project to name all the streets in rural West Virginia, and why having a street address matters.