December 22, 2021

The Beanie Baby Craze

by Not Past It

Background show artwork for Not Past It

This week we’re hitting repeat on one of our favorite episodes: In the 90s, everybody had to have a Beanie Baby. Not just kids. They were one of the biggest get-rich-quick schemes of the decade. On August 31, 1999, the company, Ty Inc., released a cryptic message that they would retire the wildly popular toys. Instead of fueling a massive frenzy — it revealed the beanie baby bubble was destined to burst.

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