January 10, 2024

Big Tobacco's Minty Rebrand

by Not Past It

Background show artwork for Not Past It

On January 11, 1964, the U.S. Surgeon General released a bombshell report detailing the harmful effects of smoking. It was the first time America’s “top doctor” issued such a public warning on the dangers of cigarettes. And with their backs against the wall, tobacco companies got creative and crafted new tactics to target Black communities. This episode originally aired Jan. 11, 2023. 

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