January 11, 2023

Big Tobacco’s Minty Rebrand

by Not Past It

Background show artwork for Not Past It

On January 11, 1964, the U.S. Surgeon General released a bombshell report detailing the harmful effects of smoking. It was the first time America’s “top doctor” issued such a public warning on the dangers of cigarettes. And with their backs against the wall, tobacco companies got creative and crafted new tactics to target Black communities.

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