March 23, 2018

Alex, Inc. 2: Alex Talks Equity

by StartUp

The Story

In honor of the release of the TV show Alex, Inc., we’re binge dropping episodes of StartUp—the podcast that started it all—along with brand-new after shows. These are the best episodes about Gimlet, as chosen by our listeners. The second is: How to Divide an Imaginary Pie.


Alex decides that he can't build the company by himself, so he links up with co-founder Matt Lieber. But before Alex and Matt can lock in their partnership, they need to discuss one pesky little detail… equity. In the after show, Alex takes a listener call and they discuss the tricky business of splitting equity. 

The Facts

Andrew Dunn mixed the episode. 

Mark Phillips wrote and performed our original theme song. 

Build Buildings wrote and performed our special ad music.


The original episode was mixed by Mark Philips and featured music by Alton Ellis.