November 9, 2021

How Zillow Failed at Flipping Homes

by The Journal.

Background show artwork for The Journal.
Zillow started buying and selling homes directly a few years ago, hoping to make money on each transaction. But last week, the company said it was exiting the business and laying off 25% of its staff. WSJ's Will Parker explains why the company failed at home buying, a line of business Zillow once predicted could generate $20 billion a year.

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