September 11, 2023

ESPN’s Big Bet on an F-Bomb-Throwing YouTube Star

by The Journal

As ESPN tries to transition to streaming and attract younger viewers, the sports-media giant is venturing outside its comfort zone with its newest star: Pat McAfee. WSJ's Isabella Simonetti explains why the F-bomb-throwing former NFL punter is a big bet for the network.

Further Reading:

- ESPN Bets Big on Pat McAfee, an F-Bomb-Throwing YouTube Star 

Further Listening:

- How Americans Watch Sports Is Changing 

- The Troubled Second Act of Disney CEO Bob Iger 

Where to Listen