August 24, 2022

A LIV Executive on Upending the Business of Golf

by The Journal

The goal of LIV is to disrupt golf as fans know it. Funded by Saudi Arabia’s sovereign wealth fund, they’ve proposed new game formats and offered players hundreds of millions of dollars - leading to a major rift with the PGA Tour. We talk with LIV’s Chief Operating Officer, Atul Khosla, about the controversy that surrounds LIV and its vision for the future of golf.

Further Reading:

-Threatened by LIV Golf, the PGA Tour Launches Major Overhauls 

Further Listening:
-The Saudi Money Splitting Golf 

Where to Listen