October 3, 2022

The Former MoviePass CEO on What Went Wrong

by The Journal.

Background show artwork for The Journal.

MoviePass took off like a rocket when it unveiled a $9.95 monthly service in 2017 that allowed customers to see a movie a day in theaters. But its crash was just as spectacular as its rise. Now, the service is coming back under new management. Mitch Lowe, the former CEO, talks about what went wrong.


Further Reading:

- It’s a Wrap: MoviePass Ends Theater Subscription Service 

- MoviePass Is Making a Comeback With Plans From $10 to $30 a Month 


Further Listening:

- The Fundamental Flaw (and Alleged Deception) of MoviePass 


Where to Listen