September 4, 2024

The Rise of the Tween Shopper

by The Journal

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.


Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy. 

- Why Tweens Are Obsessed With This $110 Sweatsuit 


Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle 

- Teens Are Falling Victim to AI Fake Nudes 


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