September 30, 2022

How to Build a Metaverse, Part 2: Avatars Behaving Badly

by The Journal.

Background show artwork for The Journal.

When Second Life officially launched in 2003, it had one guiding principle for all new users: Be Nice. But those users showed up with their own ideas about how to behave in a virtual world. In Part 2 of How to Build a Metaverse, Linden Lab — the company that created Second Life — wrestles with how to govern its new world.

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