February 23, 2024

Influencer Arielle Charnas’s Fashion Fail

by The Journal

Arielle Charnas is a fashion blogger turned influencer with over 1 million Instagram followers. In 2020, she launched her clothing brand Something Navy with about $10 million from investors. She hoped to turn it into a $100 million venture. That’s not what happened. WSJ’s Chavie Lieber and Sara O’Brien report on a cautionary tale for influencer brands. 

Further Reading:

- Investors Poured Millions Into Her Fashion Brand. Then It All Fell Apart. 

- Her Brand Had $100 Million Ambitions. Now It’s Being Sold in a Fire Sale. 

Further Listening:

- Shein Took Over Fast Fashion. Then Came the Backlash. 

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