October 27, 2023

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

by The Journal

TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks. 

Further Listening:

-How TikTok Became the World’s Favorite App 

-The Billionaire Keeping TikTok on Your Phone 

Further Reading:

-Amazon Confronts a New Rival: TikTok 

Where to Listen