October 7, 2022

How to Build a Metaverse, Part 3: Prime Time

by The Journal

By 2007, Second Life seemed on track for a commercial breakthrough. And then, an opportunity came along to get in front of a truly mainstream audience: a starring role on one of TV’s biggest shows. In part 3 of our series: Second Life’s ascension to prime time, and the hurdles that threw its success into question.

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