SaaS

Ramya Possett and Rachel Lee founded BlueFoot to make tracking the competition easy for massive companies. And they think that what they’ve created is so powerful, it demands a premium price tag. One that takes the investors completely by surprise. 

Ben Walters came on the show to sell the investors on Feedback, an app that lets restaurants change their prices on the fly. But when Ben shows up in the pitch room, he’s already decided that it’s time to make some changes to the business. Can he get the investors salivating over a startup that’s mid-pivot? 

Jennifer Brandel of Hearken is pitching a new kind of business. She calls it a zebra: a company that’s driven by a mission — but still wants to make money. And Jennifer’s mission with Hearken is to help journalists do their jobs better. But can she and the investors get on the same page?